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Adlink Data Communications (UK) Ltd was set up in October 1991 by the owners of Admast Advertising Ltd. The company was created to provide IT solutions for Admast and its clients. A network based system was developed for Admast to manage all aspects of the advertising agency including, but not limited to, press, print, radio, TV, distribution, web, supplier & client databases, invoicing, accounts and HR.
With the introduction of broadband at the start of the millennium the potential to run the existing agency software over the internet was recognised with development starting in 2001. This development is continuous as clients and employees suggest ways to improve the system. During 2003 the latest version allowed Admast's clients to login and request prices as well as view schedules of their current advertising campaigns.
This site has since been developed to include automatic advert pricing, artwork dispatch and tracking, viewing of voucher copies, as well as a variety of reports and much more
Another development completed in 2006 enables the media to view a schedule of adverts booked with them, enter their URNs directly onto the system and update details held about them and their publications.
